What We Can Do Better: Managing Change in Businesses.

Screenshots of Mozilla blog posts documenting sustainability journey

Step 1: Generate Support from Leadership

The sense of urgency for Mozilla to act on climate change had been building up for years. Many of my colleagues not only followed and partook in the Fridays for Future movement but had been active in their personal lives for a long time. Some could feel the consequences of climate change already, be it through droughts, electricity blackouts, flooding, or unusually massive storms. In recent years, some of our California-based staff also had to be evacuated when wildfires raged out of control.

Step 2: Deliberate Broadly and Inclusively to Define Your Strategic Vision

To me, it was important that any newly launched programme would uplift, enrich, and channel the passion from already engaged colleagues. They were not only obvious allies but the reason why we were on this journey.

Step 3: Take Time to Build Processes and Engagement

Understanding your impact comes with a few technical challenges. Accounting for an organisation’s environmental footprint can be a complex, sometimes daunting task. Nonetheless, this will provide you with the data and insight necessary to substantiate passions and desires to speak out and advocate and it serves as the evidence you need to nudge for more urgency and involvement. It will also be the basis upon which you can tell not just that you improved, but how well.

Step 4: Enlist Champions

The minutiae of environmental reporting can feel tedious and burdensome to quite a few people who would much rather start implementing solutions. You need to keep up that momentum and find ways to highlight successes, new initiatives, and ways to get involved continuously.

Step 5: Communicate and Raise Awareness of Why and How You’re Changing

Convincing is all about awareness and communication. If you feel that you are communicating a lot, communicate even more. What may be repetitive to you is merely a ping in people’s busy information flows and calls for attention. Remember the curse of knowledge: What you think is obvious, may be insightful and inspiring to others. Moreover, everyone processes information differently, some read, some listen, some prefer visuals, and others want to create.

Step 6: Be Transparent and Accountable

Ultimately, even the very best intentions will at some point need more nudging. Personally, I think that transparency and public pledges about where you want to go, why, and by what means are critical to be able to hold organisations to account, internally as well as externally.

Step 7+ Learn, Listen, Learn

Setting an organisation up for environmental sustainability is a huge undertaking as the climate crisis presents us with challenges at each level of our jobs and lives. Yet, while we must address each of them, we do not have to tackle all of them alone. It’s a collective effort and our colleagues are often the contributors and amplifiers we need to move forward. That’s the legal team that defines data management, the marketing team that creates visual assets, the AV team that features and supports your guest speakers, the office managers that switch to renewable energy and select local vendors, or the engineers that increase product efficiency and thereby reduce their impact. Everyone you involve, creates change.



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Cathleen Berger

Cathleen Berger

Strategy expert, focusing in intersection of technology, human rights, global governance, and sustianability